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1 verbal product
Большой англо-русский и русско-английский словарь > verbal product
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2 verbal product
Математика: вербальное произведение -
3 verbal product
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4 product
1) продукт, изделие; товар2) мат. произведение, результат умножения3) результат, итог4) pl продукция•- absolutely free product - complete regular product - fully regular product - primary forest products - product of measure spaces - product of vector spaces - scalar triple product - semiinner product - semiscalar product - triple vector product - usual inner product - vector triple productto draw off an overhead product — хим. отбирать дистиллят
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5 verbal agreement
устное соглашение; словесное соглашениеtariff agreement — соглашение о тарифах; торговое соглашение
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6 verbal wreath product
Математика: вербальное сплетение -
7 verbal wreath product
English-Russian scientific dictionary > verbal wreath product
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8 вербальное произведение
Большой англо-русский и русско-английский словарь > вербальное произведение
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9 brand
- фабричное клеймо
- товарный знак и знак обслуживания
- бренд (защита интеллектуальной собственности)
- бренд
бренд
1. Защищенный законодательно продукт, компания (её название) или концепция, выделенные общественным сознанием из массы себе подобных [http://www.rol.ru/files/dict/internet/#].
2. "бренд", досл. "широко известное имя" (brand name)
Фирмы с мировыми именами.
[ http://www.morepc.ru/dict/]Тематики
EN
бренд
Зрительное, словесное или вместившее в себя обе формы обращение, призванное донести до потребителя все своеобразие товара или услуги, а также целый ряд связанных с ними ожиданий и ассоциаций. Бренд может быть выражен словом, знаком, символом, рисунком, термином или их сочетанием.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
brand
Message, either visual or verbal or both, that communicates the identity and image of a product or service and conveys a set of expectations of and associations with a product or service. A brand may take the form of a word, mark, symbol, design, term, or a combination of these.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
товарный знак и знак обслуживания
Обозначения, способные отличать соответственно товары и услуги одних юридических лиц или физических лиц от однородных товаров и услуг других юридических или физических лиц (Закон РФ «О товарных знаках…»)
[ http://slovar-lopatnikov.ru/]Тематики
EN
фабричное клеймо
торговая марка
Ставить фабричное клеймо или торговую марку.
[А.С.Гольдберг. Англо-русский энергетический словарь. 2006 г.]Тематики
Синонимы
EN
Англо-русский словарь нормативно-технической терминологии > brand
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10 VOS
1) Компьютерная техника: Virtual Object System2) Военный термин: Vocabulary of Ordnance Stores, vehicle on stand, разведывательный самолёт-корректировщик (ВМС)3) Техника: vertical obstacle sonar, voice-operated switch4) Химия: Vial Of Smoke5) Метеорология: Voluntary Observing Ship6) Страхование: Valuation of Securities System7) Сокращение: Voice Operated Switch8) Вычислительная техника: Vision Operating System, Virtual machine Operating System (OS, MTS), Virtual Operating System (OS, Stratus)9) Экология: voluntary observation ship10) Сетевые технологии: Virtual Office System, Virtual Operating System11) Океанография: Volunteer Observing Ship12) Сахалин Ю: virtual office system (product application of Lotus Notes)13) Расширение файла: Verbal/Voice Operating System14) NYSE. Joseph E. Seagram & Sons, Inc. -
11 BE
'bi: ɡi:( abbreviation) (Bachelor of Engineering; first degree in Engineering.) licenciatura en Ingenieríabe vb1. serwhat time is it? It's 3 o'clock ¿qué hora es? Son las treswho is it? It's me ¿quién es? Soy yo2. estarhow are you? I'm fine ¿cómo estás? estoy bienwhere is Pauline? ¿dónde está Pauline?how far is it? ¿a qué distancia está?what day is it today? ¿qué día es hoy? / ¿a qué día estamos?3. tenerhow old are you? I'm 16 ¿cuántos años tienes? tengo 16 años4. costar / valer / serhow much is it? ¿cuánto cuesta? / ¿cuánto vale? / ¿cuánto es?the tickets are £15 each las entradas valen 15 libras cada una5. hacer6. haberhow many children are there? ¿cuántos niños hay?Se usa también para construir el tiempo verbal llamado present continuous que indica una acción que está pasando en estos momentoswhat are you doing? ¿qué estás haciendo? / ¿qué haces?look, it's snowing mira, está nevando
be sustantivo femenino: name of the letter b, often called be largaor grande to distinguish it from v 'be' also found in these entries: Spanish: A - abasto - abate - abismo - abotargarse - abreviar - abrirse - absoluta - absoluto - abultar - abundar - aburrir - aburrirse - acabose - acariciar - acaso - acertar - achantarse - acometer - acostada - acostado - acostumbrar - acostumbrada - acostumbrado - acreditar - activa - activo - adelantar - adelantarse - adentro - adivinarse - admirarse - adolecer - aferrarse - afianzarse - aficionada - aficionado - afligirse - agonizar - agotarse - agradecer - agua - ahogarse - ahora - aire - ajo - ala - alarmarse - alcanzar - alegrarse English: aback - abate - about - absent - accordance - account for - accountable - accustom - acquaint - action - addicted - address - adequate - adjust - admit - affiliated - afford - afraid - agenda - agree - agreement - ahead - air - airsick - alert - alive - alone - along - aloof - alphabetically - always - am - ambition - amenable - amusing - anathema - annoyance - anomaly - anxious - apologetic - appal - appall - are - arm - around - arrears - as - ashamed - aspire - assertbetr[biː]intransitive verb (pres 1ª pers am, 2ª pers sing y todas del pl are, 3ª pers sing is; pt 1ª y 3ª pers sing was, 2ª pers sing y todas del pl; pp been)2 (essential quality) ser3 (nationality) ser4 (occupation) ser5 (origin) ser6 (ownership) ser7 (authorship) ser8 (composition) ser9 (use) ser10 (location) estar11 (temporary state) estar■ how are you? ¿cómo estás?12 (age) tener13 (price) costar, valer■ a single ticket is £9.50 un billete de ida cuesta £9.5014 tener■ he's hot/cold tiene calor/frío■ we're hungry/thirsty tenemos hambre/sed1 (passive) ser■ she was arrested at the border fue detenida en la frontera, la detuvieron en la frontera■ he's hated by everybody es odiado por todos, todos lo odian■ he was discharged fue dado de alta, lo dieron de alta■ the house has been sold la casa ha sido vendida, la casa se ha vendido, han vendido la casa■ thirty children were injured treinta niños fueron heridos, treinta niños resultaron heridos■ the two areas of the town are divided by a wall las dos zonas de la ciudad están divididas por un muro1 (obligation) deber, tener que1 (future)phrase there is / there are1 hay■ is there much traffic ¿hay mucho tráfico?1 había■ were there many people? ¿había mucha gente?1 habrá1 habría■ if Mike came, there would be ten of us si viniera Mike, seríamos diez\SMALLIDIOMATIC EXPRESSION/SMALLto be about to «+ inf» estar para + inf, estar a punto de + infto be or not to be ser o no serbe ['bi:] v, was ['wəz, 'wɑz] ; were ['wər] ; been ['bɪn] ; being ; am ['æm] ; is ['ɪz] ; are ['ɑr] viJosé is a doctor: José es doctorI'm Ana's sister: soy la hermana de Anathe tree is tall: el árbol es altoyou're silly!: ¡eres tonto!she's from Managua: es de Managuait's mine: es míomy mother is at home: mi madre está en casathe cups are on the table: las tazas están en la mesato be or not to be: ser, o no serI think, therefore I am: pienso, luego existohow are you?: ¿cómo estás?I'm cold: tengo fríoshe's 10 years old: tiene 10 añosthey're both sick: están enfermos los dosbe v impersit's eight o'clock: son las ochoit's Friday: hoy es viernesit's sunny: hace solit's very dark outside: está bien oscuro afuerabe v auxwhat are you doing? -I'm working: ¿qué haces? -estoy trabajandoit was finished yesterday: fue acabado ayer, se acabó ayerit was cooked in the oven: se cocinó en el hornocan she be trusted?: ¿se puede confiar en ella?you are to stay here: debes quedarte aquíhe was to come yesterday: se esperaba que viniese ayerbev.(§ p.,p.p.: was, were, been) = estar v.(§pres: estoy, estás...) pret: estuv-•)• ser v.(§pres: soy, eres, es, somos, sois, son) subj: se-imp: er-fu-•)biːˌ weak form bi
1.
2)a) (followed by an adjective)she's French/intelligent — es francesa/inteligente
he's worried/furious — está preocupado/furioso
he's blind — es or (Esp tb) está ciego
have you never had gazpacho? it's delicious! — ¿nunca has comido gazpacho? es delicioso!
the gazpacho is delicious, did you make it yourself? — el gazpacho está delicioso ¿lo hiciste tú?
she was very rude to me — estuvo or fue muy grosera conmigo
Tony is married/divorced/single — Tony está or (esp AmL) es casado/divorciado/soltero
to be married to somebody — estar* casado con alguien
3)a) (followed by a noun) ser*who was Prime Minister at the time? — ¿quién era Primer Ministro en ese momento?
it's me/Daniel — soy yo/es Daniel
if I were you, I'd stay — yo que tú or yo en tu lugar me quedaría
b) ( play the role of) hacer* de4)how are you? — ¿cómo estás?
I'm much better — estoy or me encuentro mucho mejor
she's pregnant/tired — está embarazada/cansada
I'm cold/hot/hungry/thirsty/sleepy — tengo frío/calor/hambre/sed/sueño
b) ( talking about age) tener*how old are you? — ¿cuántos años tienes?
he's a lot older/younger — es mucho mayor/menor
c) (giving cost, measurement, weight)how much is that? - that'll be $15, please — ¿cuánto es? - (son) 15 dólares, por favor
they are $15 each — cuestan or valen 15 dólares cada una
how tall/heavy is he? — ¿cuánto mide/pesa?
5)a) (exist, live)I think, therefore I am — pienso, luego existo
to let something/somebody be — dejar tranquilo or en paz algo/a alguien
b) ( in expressions of time)don't be too long — no tardes mucho, no (te) demores mucho (esp AmL)
I'm drying my hair, I won't be long — me estoy secando el pelo, enseguida estoy
how long will dinner be? — ¿cuánto falta para la cena?
c) ( take place) ser*6) (be situated, present) estar*where is the library? — ¿dónde está or queda la biblioteca?
where are you? — ¿dónde estás?
what's in that box? — ¿qué hay en esa caja?
who's in the movie? — ¿quién actúa or trabaja en la película?
how long are you in Chicago (for)? — (colloq) ¿cuánto (tiempo) te vas a quedar en Chicago ?
7) (only in perfect tenses) ( visit) estar*have you been to the exhibition yet? — ¿ya has estado en or has ido a la exposición?
2.
v impers1)a) (talking about physical conditions, circumstances)it's sunny/cold/hot — hace sol/frío/calor
it's so noisy/quiet in here! — qué ruido/silencio hay aquí!
I have enough problems as it is, without you... — yo ya tengo suficientes problemas sin que tú encima...
b) ( in expressions of time) ser*hi, Joe, it's been a long time — qué tal, Joe, tanto tiempo (sin verte)
c) ( talking about distance) estar*it's 500 miles from here to Detroit — Detroit queda or está a 500 millas de aquí
2)a) (introducing person, object) ser*it was me who told them — fui yo quien se lo dije or dijo, fui yo el que se lo dije or dijo
b) (in conditional use) ser*if it hadn't been o had it not been for Juan, we would have been killed — si no hubiera sido por Juan or de no ser por Juan, nos habríamos matado
3.
v aux1) to be -inga) ( used to describe action in progress) estar* + gerwhat was I saying? — ¿qué estaba diciendo?
she was leaving when... — se iba cuando...
how long have you been waiting? — ¿cuánto (tiempo) hace que esperas?, ¿cuánto (tiempo) llevas esperando?
b) ( with future reference)he is o will be arriving tomorrow — llega mañana
when are you seeing her? — ¿cuándo la vas a ver or la verás?
2) (in the passive voice) ser* [The passive voice, however, is less common in Spanish than it is in English]it was built in 1903 — fue construido en 1903, se construyó en 1903, lo construyeron en 1903
she was told that... — le dijeron or se le dijo que...
it is known that... — se sabe que...
3) to be to + infa) ( with future reference)if a solution is to be found... — si se quiere encontrar or si se ha de encontrar una solución...
b) ( expressing possibility)what are we to do? — ¿qué podemos hacer?
c) ( expressing obligation) deber* + inf, tener* que + inf, haber* de + inftell her she's to stay here — dile que debe quedarse or tiene que quedarse aquí, dile que se quede aquí
am I to understand that... ? — ¿debo entender que... ?
4) ( in hypotheses)what would happen if she were o was to die? — ¿qué pasaría si ella muriera?
5)she's right, isn't she? — tiene razón, ¿no? or ¿verdad? or ¿no es cierto?
so that's what you think, is it? — de manera que eso es lo que piensas
are you disappointed? - yes, I am/no, I'm not — ¿estás desilusionado? - sí (, lo estoy)/no (, no lo estoy)
she was told the news, and so was he/but I wasn't — a ella le dieron la noticia, y también a él/pero a mí no
I'm surprised, are/aren't you? — estoy sorprendido, ¿y tú?/¿tú no?
N ABBR(Econ) = bill of exchange L/C* * *[biːˌ] weak form [bi]
1.
2)a) (followed by an adjective)she's French/intelligent — es francesa/inteligente
he's worried/furious — está preocupado/furioso
he's blind — es or (Esp tb) está ciego
have you never had gazpacho? it's delicious! — ¿nunca has comido gazpacho? es delicioso!
the gazpacho is delicious, did you make it yourself? — el gazpacho está delicioso ¿lo hiciste tú?
she was very rude to me — estuvo or fue muy grosera conmigo
Tony is married/divorced/single — Tony está or (esp AmL) es casado/divorciado/soltero
to be married to somebody — estar* casado con alguien
3)a) (followed by a noun) ser*who was Prime Minister at the time? — ¿quién era Primer Ministro en ese momento?
it's me/Daniel — soy yo/es Daniel
if I were you, I'd stay — yo que tú or yo en tu lugar me quedaría
b) ( play the role of) hacer* de4)how are you? — ¿cómo estás?
I'm much better — estoy or me encuentro mucho mejor
she's pregnant/tired — está embarazada/cansada
I'm cold/hot/hungry/thirsty/sleepy — tengo frío/calor/hambre/sed/sueño
b) ( talking about age) tener*how old are you? — ¿cuántos años tienes?
he's a lot older/younger — es mucho mayor/menor
c) (giving cost, measurement, weight)how much is that? - that'll be $15, please — ¿cuánto es? - (son) 15 dólares, por favor
they are $15 each — cuestan or valen 15 dólares cada una
how tall/heavy is he? — ¿cuánto mide/pesa?
5)a) (exist, live)I think, therefore I am — pienso, luego existo
to let something/somebody be — dejar tranquilo or en paz algo/a alguien
b) ( in expressions of time)don't be too long — no tardes mucho, no (te) demores mucho (esp AmL)
I'm drying my hair, I won't be long — me estoy secando el pelo, enseguida estoy
how long will dinner be? — ¿cuánto falta para la cena?
c) ( take place) ser*6) (be situated, present) estar*where is the library? — ¿dónde está or queda la biblioteca?
where are you? — ¿dónde estás?
what's in that box? — ¿qué hay en esa caja?
who's in the movie? — ¿quién actúa or trabaja en la película?
how long are you in Chicago (for)? — (colloq) ¿cuánto (tiempo) te vas a quedar en Chicago ?
7) (only in perfect tenses) ( visit) estar*have you been to the exhibition yet? — ¿ya has estado en or has ido a la exposición?
2.
v impers1)a) (talking about physical conditions, circumstances)it's sunny/cold/hot — hace sol/frío/calor
it's so noisy/quiet in here! — qué ruido/silencio hay aquí!
I have enough problems as it is, without you... — yo ya tengo suficientes problemas sin que tú encima...
b) ( in expressions of time) ser*hi, Joe, it's been a long time — qué tal, Joe, tanto tiempo (sin verte)
c) ( talking about distance) estar*it's 500 miles from here to Detroit — Detroit queda or está a 500 millas de aquí
2)a) (introducing person, object) ser*it was me who told them — fui yo quien se lo dije or dijo, fui yo el que se lo dije or dijo
b) (in conditional use) ser*if it hadn't been o had it not been for Juan, we would have been killed — si no hubiera sido por Juan or de no ser por Juan, nos habríamos matado
3.
v aux1) to be -inga) ( used to describe action in progress) estar* + gerwhat was I saying? — ¿qué estaba diciendo?
she was leaving when... — se iba cuando...
how long have you been waiting? — ¿cuánto (tiempo) hace que esperas?, ¿cuánto (tiempo) llevas esperando?
b) ( with future reference)he is o will be arriving tomorrow — llega mañana
when are you seeing her? — ¿cuándo la vas a ver or la verás?
2) (in the passive voice) ser* [The passive voice, however, is less common in Spanish than it is in English]it was built in 1903 — fue construido en 1903, se construyó en 1903, lo construyeron en 1903
she was told that... — le dijeron or se le dijo que...
it is known that... — se sabe que...
3) to be to + infa) ( with future reference)if a solution is to be found... — si se quiere encontrar or si se ha de encontrar una solución...
b) ( expressing possibility)what are we to do? — ¿qué podemos hacer?
c) ( expressing obligation) deber* + inf, tener* que + inf, haber* de + inftell her she's to stay here — dile que debe quedarse or tiene que quedarse aquí, dile que se quede aquí
am I to understand that... ? — ¿debo entender que... ?
4) ( in hypotheses)what would happen if she were o was to die? — ¿qué pasaría si ella muriera?
5)she's right, isn't she? — tiene razón, ¿no? or ¿verdad? or ¿no es cierto?
so that's what you think, is it? — de manera que eso es lo que piensas
are you disappointed? - yes, I am/no, I'm not — ¿estás desilusionado? - sí (, lo estoy)/no (, no lo estoy)
she was told the news, and so was he/but I wasn't — a ella le dieron la noticia, y también a él/pero a mí no
I'm surprised, are/aren't you? — estoy sorprendido, ¿y tú?/¿tú no?
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12 be
'bi: ɡi:( abbreviation) (Bachelor of Engineering; first degree in Engineering.) licenciatura en Ingenieríabe vb1. serwhat time is it? It's 3 o'clock ¿qué hora es? Son las treswho is it? It's me ¿quién es? Soy yo2. estarhow are you? I'm fine ¿cómo estás? estoy bienwhere is Pauline? ¿dónde está Pauline?how far is it? ¿a qué distancia está?what day is it today? ¿qué día es hoy? / ¿a qué día estamos?3. tenerhow old are you? I'm 16 ¿cuántos años tienes? tengo 16 años4. costar / valer / serhow much is it? ¿cuánto cuesta? / ¿cuánto vale? / ¿cuánto es?the tickets are £15 each las entradas valen 15 libras cada una5. hacer6. haberhow many children are there? ¿cuántos niños hay?Se usa también para construir el tiempo verbal llamado present continuous que indica una acción que está pasando en estos momentoswhat are you doing? ¿qué estás haciendo? / ¿qué haces?look, it's snowing mira, está nevando
be sustantivo femenino: name of the letter b, often called be largaor grande to distinguish it from v 'be' also found in these entries: Spanish: A - abasto - abate - abismo - abotargarse - abreviar - abrirse - absoluta - absoluto - abultar - abundar - aburrir - aburrirse - acabose - acariciar - acaso - acertar - achantarse - acometer - acostada - acostado - acostumbrar - acostumbrada - acostumbrado - acreditar - activa - activo - adelantar - adelantarse - adentro - adivinarse - admirarse - adolecer - aferrarse - afianzarse - aficionada - aficionado - afligirse - agonizar - agotarse - agradecer - agua - ahogarse - ahora - aire - ajo - ala - alarmarse - alcanzar - alegrarse English: aback - abate - about - absent - accordance - account for - accountable - accustom - acquaint - action - addicted - address - adequate - adjust - admit - affiliated - afford - afraid - agenda - agree - agreement - ahead - air - airsick - alert - alive - alone - along - aloof - alphabetically - always - am - ambition - amenable - amusing - anathema - annoyance - anomaly - anxious - apologetic - appal - appall - are - arm - around - arrears - as - ashamed - aspire - assertbetr[biː]intransitive verb (pres 1ª pers am, 2ª pers sing y todas del pl are, 3ª pers sing is; pt 1ª y 3ª pers sing was, 2ª pers sing y todas del pl; pp been)2 (essential quality) ser3 (nationality) ser4 (occupation) ser5 (origin) ser6 (ownership) ser7 (authorship) ser8 (composition) ser9 (use) ser10 (location) estar11 (temporary state) estar■ how are you? ¿cómo estás?12 (age) tener13 (price) costar, valer■ a single ticket is £9.50 un billete de ida cuesta £9.5014 tener■ he's hot/cold tiene calor/frío■ we're hungry/thirsty tenemos hambre/sed1 (passive) ser■ she was arrested at the border fue detenida en la frontera, la detuvieron en la frontera■ he's hated by everybody es odiado por todos, todos lo odian■ he was discharged fue dado de alta, lo dieron de alta■ the house has been sold la casa ha sido vendida, la casa se ha vendido, han vendido la casa■ thirty children were injured treinta niños fueron heridos, treinta niños resultaron heridos■ the two areas of the town are divided by a wall las dos zonas de la ciudad están divididas por un muro1 (obligation) deber, tener que1 (future)phrase there is / there are1 hay■ is there much traffic ¿hay mucho tráfico?1 había■ were there many people? ¿había mucha gente?1 habrá1 habría■ if Mike came, there would be ten of us si viniera Mike, seríamos diez\SMALLIDIOMATIC EXPRESSION/SMALLto be about to «+ inf» estar para + inf, estar a punto de + infto be or not to be ser o no serbe ['bi:] v, was ['wəz, 'wɑz] ; were ['wər] ; been ['bɪn] ; being ; am ['æm] ; is ['ɪz] ; are ['ɑr] viJosé is a doctor: José es doctorI'm Ana's sister: soy la hermana de Anathe tree is tall: el árbol es altoyou're silly!: ¡eres tonto!she's from Managua: es de Managuait's mine: es míomy mother is at home: mi madre está en casathe cups are on the table: las tazas están en la mesato be or not to be: ser, o no serI think, therefore I am: pienso, luego existohow are you?: ¿cómo estás?I'm cold: tengo fríoshe's 10 years old: tiene 10 añosthey're both sick: están enfermos los dosbe v impersit's eight o'clock: son las ochoit's Friday: hoy es viernesit's sunny: hace solit's very dark outside: está bien oscuro afuerabe v auxwhat are you doing? -I'm working: ¿qué haces? -estoy trabajandoit was finished yesterday: fue acabado ayer, se acabó ayerit was cooked in the oven: se cocinó en el hornocan she be trusted?: ¿se puede confiar en ella?you are to stay here: debes quedarte aquíhe was to come yesterday: se esperaba que viniese ayerbev.(§ p.,p.p.: was, were, been) = estar v.(§pres: estoy, estás...) pret: estuv-•)• ser v.(§pres: soy, eres, es, somos, sois, son) subj: se-imp: er-fu-•)biːˌ weak form bi
1.
2)a) (followed by an adjective)she's French/intelligent — es francesa/inteligente
he's worried/furious — está preocupado/furioso
he's blind — es or (Esp tb) está ciego
have you never had gazpacho? it's delicious! — ¿nunca has comido gazpacho? es delicioso!
the gazpacho is delicious, did you make it yourself? — el gazpacho está delicioso ¿lo hiciste tú?
she was very rude to me — estuvo or fue muy grosera conmigo
Tony is married/divorced/single — Tony está or (esp AmL) es casado/divorciado/soltero
to be married to somebody — estar* casado con alguien
3)a) (followed by a noun) ser*who was Prime Minister at the time? — ¿quién era Primer Ministro en ese momento?
it's me/Daniel — soy yo/es Daniel
if I were you, I'd stay — yo que tú or yo en tu lugar me quedaría
b) ( play the role of) hacer* de4)how are you? — ¿cómo estás?
I'm much better — estoy or me encuentro mucho mejor
she's pregnant/tired — está embarazada/cansada
I'm cold/hot/hungry/thirsty/sleepy — tengo frío/calor/hambre/sed/sueño
b) ( talking about age) tener*how old are you? — ¿cuántos años tienes?
he's a lot older/younger — es mucho mayor/menor
c) (giving cost, measurement, weight)how much is that? - that'll be $15, please — ¿cuánto es? - (son) 15 dólares, por favor
they are $15 each — cuestan or valen 15 dólares cada una
how tall/heavy is he? — ¿cuánto mide/pesa?
5)a) (exist, live)I think, therefore I am — pienso, luego existo
to let something/somebody be — dejar tranquilo or en paz algo/a alguien
b) ( in expressions of time)don't be too long — no tardes mucho, no (te) demores mucho (esp AmL)
I'm drying my hair, I won't be long — me estoy secando el pelo, enseguida estoy
how long will dinner be? — ¿cuánto falta para la cena?
c) ( take place) ser*6) (be situated, present) estar*where is the library? — ¿dónde está or queda la biblioteca?
where are you? — ¿dónde estás?
what's in that box? — ¿qué hay en esa caja?
who's in the movie? — ¿quién actúa or trabaja en la película?
how long are you in Chicago (for)? — (colloq) ¿cuánto (tiempo) te vas a quedar en Chicago ?
7) (only in perfect tenses) ( visit) estar*have you been to the exhibition yet? — ¿ya has estado en or has ido a la exposición?
2.
v impers1)a) (talking about physical conditions, circumstances)it's sunny/cold/hot — hace sol/frío/calor
it's so noisy/quiet in here! — qué ruido/silencio hay aquí!
I have enough problems as it is, without you... — yo ya tengo suficientes problemas sin que tú encima...
b) ( in expressions of time) ser*hi, Joe, it's been a long time — qué tal, Joe, tanto tiempo (sin verte)
c) ( talking about distance) estar*it's 500 miles from here to Detroit — Detroit queda or está a 500 millas de aquí
2)a) (introducing person, object) ser*it was me who told them — fui yo quien se lo dije or dijo, fui yo el que se lo dije or dijo
b) (in conditional use) ser*if it hadn't been o had it not been for Juan, we would have been killed — si no hubiera sido por Juan or de no ser por Juan, nos habríamos matado
3.
v aux1) to be -inga) ( used to describe action in progress) estar* + gerwhat was I saying? — ¿qué estaba diciendo?
she was leaving when... — se iba cuando...
how long have you been waiting? — ¿cuánto (tiempo) hace que esperas?, ¿cuánto (tiempo) llevas esperando?
b) ( with future reference)he is o will be arriving tomorrow — llega mañana
when are you seeing her? — ¿cuándo la vas a ver or la verás?
2) (in the passive voice) ser* [The passive voice, however, is less common in Spanish than it is in English]it was built in 1903 — fue construido en 1903, se construyó en 1903, lo construyeron en 1903
she was told that... — le dijeron or se le dijo que...
it is known that... — se sabe que...
3) to be to + infa) ( with future reference)if a solution is to be found... — si se quiere encontrar or si se ha de encontrar una solución...
b) ( expressing possibility)what are we to do? — ¿qué podemos hacer?
c) ( expressing obligation) deber* + inf, tener* que + inf, haber* de + inftell her she's to stay here — dile que debe quedarse or tiene que quedarse aquí, dile que se quede aquí
am I to understand that... ? — ¿debo entender que... ?
4) ( in hypotheses)what would happen if she were o was to die? — ¿qué pasaría si ella muriera?
5)she's right, isn't she? — tiene razón, ¿no? or ¿verdad? or ¿no es cierto?
so that's what you think, is it? — de manera que eso es lo que piensas
are you disappointed? - yes, I am/no, I'm not — ¿estás desilusionado? - sí (, lo estoy)/no (, no lo estoy)
she was told the news, and so was he/but I wasn't — a ella le dieron la noticia, y también a él/pero a mí no
[biː] (present am, is or are pt was or were pp been)I'm surprised, are/aren't you? — estoy sorprendido, ¿y tú?/¿tú no?
1. INTRANSITIVE VERB1) (linking nouns, noun phrases, pronouns) serit's me! — ¡soy yo!
who wants to be Hamlet? — ¿quién quiere hacer de or ser Hamlet?
if I were you... — yo en tu lugar..., yo que tú... *
2) (possession) serUse [estar] with past participles used as adjectives describing the results of an action or process:it's round/enormous — es redondo/enorme
4) (changeable or temporary state) estarshe's bored/ill — está aburrida/enferma
how are you? — ¿cómo estás?, ¿qué tal estás?
how are you now? — ¿qué tal te encuentras ahora?
In certain expressions where English uses [be] + adjective to describe feelings ([be cold]/[hot]/[hungry]/[thirsty]), Spanish uses [tener] with a noun:I'm very well, thanks — estoy muy bien, gracias
I'm cold/hot — tengo frío/calor
I'm hungry/thirsty — tengo hambre/sed
afraid, sleepy, rightbe good! — ¡pórtate bien!
5) (age)"how old is she?" - "she's nine" — -¿cuántos años tiene? -tiene nueve años
6) (=take place) ser7) (=be situated) estarit's on the table — está sobre or en la mesa
where is the Town Hall? — ¿dónde está or queda el ayuntamiento?
it's 5 km to the village — el pueblo está or queda a 5 kilómetros
we've been here for ages — hace mucho tiempo que estamos aquí, llevamos aquí mucho tiempo, estamos aquí desde hace mucho tiempo
•
here you are(, take it) — aquí tienes(, tómalo)•
there's the church — ahí está la iglesiaa) (referring to weather) hacerit's hot/cold — hace calor/frío
b) (referring to time, date etc) serwake up, it's morning — despierta, es de día
what's the date (today)? — ¿qué fecha es hoy?
But note the following alternatives with [estar]:it's 3 May or the 3rd of May — es 3 de mayo
it's 3 May or the 3rd of May — estamos a 3 de mayo
c) (asking and giving opinion) seris it certain that...? — ¿es verdad or cierto que...?
is it fair that she should be punished while...? — ¿es justo que se la castigue mientras que...?
it is possible that he'll come — es posible que venga, puede (ser) que venga
it is unbelievable that... — es increíble que...
it's not clear whether... — no está claro si...
d) (emphatic) serwhy is it that she's so successful? — ¿cómo es que tiene tanto éxito?, ¿por qué tiene tanto éxito?
it was then that... — fue entonces cuando...
9) (=exist) haberthere is/are — hay
what is (there) in that room? — ¿qué hay en esa habitación?
is there anyone at home? — ¿hay alguien en casa?
there being no alternative solution... — al no haber or no habiendo otra solución...
let there be light! — ¡hágase la luz!
See:THERE IS, THERE ARE in there10) (=cost)how much was it? — ¿cuánto costó?
the book is £20 — el libro vale or cuesta 20 libras
how much is it? — ¿cuánto es?; (when paying) ¿qué le debo? frm
11) (=visit)has the postman been? — ¿ha venido el cartero?
have you ever been to Glasgow? — ¿has estado en Glasgow alguna vez?
12) (in noun compounds) futuro•
my wife to be — mi futura esposa•
been and * —you've been and done it now! — ¡buena la has hecho! *
that dog of yours has been and dug up my flowers! — ¡tu perro ha ido y me ha destrozado las flores!
•
you're busy enough as it is — estás bastante ocupado ya con lo que tienes, ya tienes suficiente trabajo•
if it hadn't been for..., if it hadn't been for you or frm had it not been for you, we would have lost — si no hubiera sido por ti or de no haber sido por ti, habríamos perdido•
let me be! — ¡déjame en paz!•
if that's what you want to do, then so be it — si eso es lo que quieres hacer, adelante•
what is it to you? * — ¿a ti qué te importa?2. AUXILIARY VERB1) (forming passive) serThe passive is not used as often in Spanish as in English, active and reflexive constructions often being preferred:it is said that... — dicen que..., se dice que...
she was killed in a car crash — murió en un accidente de coche, resultó muerta en un accidente de coche frm
what's to be done? — ¿qué hay que hacer?
•
it's a film not to be missed — es una película que no hay que perderse•
we searched everywhere for him, but he was nowhere to be seen — lo buscamos por todas partes pero no lo encontramos en ningún sitio2) (forming continuous) estarUse the present simple to talk about planned future events and the construction to talk about intention:what are you doing? — ¿qué estás haciendo?, ¿qué haces?
"it's a pity you aren't coming with us" - "but I am coming!" — -¡qué pena que no vengas con nosotros! -¡sí que voy!
will you be seeing her tomorrow? — ¿la verás or la vas a ver mañana?
will you be needing more? — ¿vas a necesitar más?
The imperfect tense can be used for continuous action in the past: for, sinceI'll be seeing you — hasta luego, nos vemos (esp LAm)
a)"he's going to complain about you" - "oh, is he?" — -va a quejarse de ti -¿ah, sí?
"I'm worried" - "so am I" — -estoy preocupado -yo también
"I'm not ready" - "neither am I" — -no estoy listo -yo tampoco
"you're tired" - "no, I'm not" — -estás cansado -no, ¡qué va!
"you're not eating enough" - "yes I am" — -no comes lo suficiente -que sí
"they're getting married" - "oh, are they?" — (showing surprise) -se casan -¿ah, sí? or -¡no me digas!
"he isn't very happy" - "oh, isn't he?" — -no está muy contento -¿ah, no?
"he's always late, isn't he?" - "yes, he is" — -siempre llega tarde, ¿verdad? -(pues) sí
"is it what you expected?" - "no, it isn't" — -¿es esto lo que esperabas? -(pues) no
"she's pretty" - "no, she isn't" — -es guapa -¡qué va!
he's handsome, isn't he? — es guapo, ¿verdad?, es guapo, ¿no?, es guapo, ¿no es cierto?
it was fun, wasn't it? — fue divertido, ¿verdad?, fue divertido, ¿no?
she wasn't happy, was she? — no era feliz, ¿verdad?
so he's back again, is he? — así que ha vuelto, ¿eh?
you're not ill, are you? — ¿no estarás enfermo?
3. MODAL VERB(with infinitive construction)1) (=must, have to)he's not to open it — no debe abrirlo, que no lo abra
I am to do it — he de hacerlo yo, soy yo el que debe hacerlo
I wasn't to tell you his name — no podía or debía decirte su nombre
2) (=should) deberam I to understand that...? — ¿debo entender que...?
she wrote "My Life", not to be confused with Bernstein's book of the same name — escribió "Mi Vida", que no debe confundirse con la obra de Bernstein que lleva el mismo título
he was to have come yesterday — tenía que or debía haber venido ayer
3) (=will)4) (=can)if it was or were to snow... — si nevase or nevara...
BEif I were to leave the job, would you replace me? — si yo dejara el puesto, ¿me sustituirías?
"Ser" or "estar"?
You can use "ser": ► when defining or identifying by linking two nouns or noun phrases:
Paris is the capital of France París es la capital de Francia
He was the most hated man in the village Era el hombre más odiado del pueblo ► to describe essential or inherent characteristics (e.g. colour, material, nationality, race, shape, size {etc}):
His mother is German Su madre es alemana
She was blonde Era rubia ► with most impersonal expressions not involving past participles:
It is important to be on time Es importante llegar a tiempo
Está claro que is an exception:
It is obvious you don't understand Está claro que no lo entiendes ► when telling the time or talking about time or age:
It is ten o'clock Son las diez
It's very late. Let's go home Es muy tarde. Vamos a casa
He lived in the country when he was young Vivió en el campo cuando era joven ► to indicate possession or duty:
It's mine Es mío
This is your responsibility Este asunto es responsabilidad tuya ► with events in the sense of "take place":
The 1992 Olympic Games were in Barcelona Los Juegos Olímpicos de 1992 fueron en Barcelona
"Where is the exam?" - "It's in Room 1" "¿Dónde es el examen?" - "Es en el Aula Número 1" NOTE: Compare this usage with that of estar (see below) to talk about location of places, objects and people.
You can use "estar": ► to talk about location of places, objects and people:
"Where is Zaragoza?" - "It's in Spain" "¿Dónde está Zaragoza?" - "Está en España"
Your glasses are on the bedside table Tus gafas están en la mesilla de noche NOTE: But use ser with events in the sense of "take place" (see above)}. ► to talk about changeable state, condition or mood:
The teacher is ill La profesora está enferma
The coffee's cold El café está frío
How happy I am! ¡Qué contento estoy! NOTE: Feliz, however, which is seen as more permanent than contento, is used mainly with ser. ► to form progressive tenses:
We're having lunch. Is it ok if I call you later? Estamos comiendo. Te llamaré luego, ¿vale?
Both "ser" and "estar" can be used with past participles ► Use ser in {passive} constructions:
This play was written by Lorca Esta obra fue escrita por Lorca
He was shot dead (by a terrorist group) Fue asesinado a tiros (por un grupo terrorista) NOTE: The passive is not used as often in Spanish as it is in English. ► Use estar with past participles to describe the {results} of a previous action or event:
We threw them away because they were broken Los tiramos a la basura porque estaban rotos
He's dead Está muerto ► Compare the use of ser + ((past participle)) which describes {action} and estar + ((past participle)) which describes {result} in the following:
The window was broken by the firemen La ventana fue rota por los bomberos
The window was broken La ventana estaba rota
It was painted around 1925 Fue pintado hacia 1925
The floor is painted a dark colour El suelo está pintado de color oscuro ► Ser and estar are both used in impersonal expressions with past participles. As above, the use of ser implies {action} while the use of estar implies {result}:
It is understood that the work was never finished Es sabido que el trabajo nunca se llegó a terminar
It is a proven fact that vaccinations save many lives Está demostrado que las vacunas salvan muchas vidas
"Ser" and "estar" with adjectives ► Some adjectives can be used with both ser and estar but the meaning changes completely depending on the verb:
He's clever Es listo
Are you ready? ¿Estás listo?
Chemistry is boring La química es aburrida
I'm bored Estoy aburrido ► Other adjectives can also be used with both verbs but the use of ser describes a {characteristic} while the use of estar implies a {change}:
He's very handsome Es muy guapo
You look great in that dress! Estás muy guapa con ese vestido
He's slim Es delgado
You're (looking) very slim ¡Estás muy delgada! For further uses and examples, see main entry* * *[biːˌ] weak form [bi]
1.
2)a) (followed by an adjective)she's French/intelligent — es francesa/inteligente
he's worried/furious — está preocupado/furioso
he's blind — es or (Esp tb) está ciego
have you never had gazpacho? it's delicious! — ¿nunca has comido gazpacho? es delicioso!
the gazpacho is delicious, did you make it yourself? — el gazpacho está delicioso ¿lo hiciste tú?
she was very rude to me — estuvo or fue muy grosera conmigo
Tony is married/divorced/single — Tony está or (esp AmL) es casado/divorciado/soltero
to be married to somebody — estar* casado con alguien
3)a) (followed by a noun) ser*who was Prime Minister at the time? — ¿quién era Primer Ministro en ese momento?
it's me/Daniel — soy yo/es Daniel
if I were you, I'd stay — yo que tú or yo en tu lugar me quedaría
b) ( play the role of) hacer* de4)how are you? — ¿cómo estás?
I'm much better — estoy or me encuentro mucho mejor
she's pregnant/tired — está embarazada/cansada
I'm cold/hot/hungry/thirsty/sleepy — tengo frío/calor/hambre/sed/sueño
b) ( talking about age) tener*how old are you? — ¿cuántos años tienes?
he's a lot older/younger — es mucho mayor/menor
c) (giving cost, measurement, weight)how much is that? - that'll be $15, please — ¿cuánto es? - (son) 15 dólares, por favor
they are $15 each — cuestan or valen 15 dólares cada una
how tall/heavy is he? — ¿cuánto mide/pesa?
5)a) (exist, live)I think, therefore I am — pienso, luego existo
to let something/somebody be — dejar tranquilo or en paz algo/a alguien
b) ( in expressions of time)don't be too long — no tardes mucho, no (te) demores mucho (esp AmL)
I'm drying my hair, I won't be long — me estoy secando el pelo, enseguida estoy
how long will dinner be? — ¿cuánto falta para la cena?
c) ( take place) ser*6) (be situated, present) estar*where is the library? — ¿dónde está or queda la biblioteca?
where are you? — ¿dónde estás?
what's in that box? — ¿qué hay en esa caja?
who's in the movie? — ¿quién actúa or trabaja en la película?
how long are you in Chicago (for)? — (colloq) ¿cuánto (tiempo) te vas a quedar en Chicago ?
7) (only in perfect tenses) ( visit) estar*have you been to the exhibition yet? — ¿ya has estado en or has ido a la exposición?
2.
v impers1)a) (talking about physical conditions, circumstances)it's sunny/cold/hot — hace sol/frío/calor
it's so noisy/quiet in here! — qué ruido/silencio hay aquí!
I have enough problems as it is, without you... — yo ya tengo suficientes problemas sin que tú encima...
b) ( in expressions of time) ser*hi, Joe, it's been a long time — qué tal, Joe, tanto tiempo (sin verte)
c) ( talking about distance) estar*it's 500 miles from here to Detroit — Detroit queda or está a 500 millas de aquí
2)a) (introducing person, object) ser*it was me who told them — fui yo quien se lo dije or dijo, fui yo el que se lo dije or dijo
b) (in conditional use) ser*if it hadn't been o had it not been for Juan, we would have been killed — si no hubiera sido por Juan or de no ser por Juan, nos habríamos matado
3.
v aux1) to be -inga) ( used to describe action in progress) estar* + gerwhat was I saying? — ¿qué estaba diciendo?
she was leaving when... — se iba cuando...
how long have you been waiting? — ¿cuánto (tiempo) hace que esperas?, ¿cuánto (tiempo) llevas esperando?
b) ( with future reference)he is o will be arriving tomorrow — llega mañana
when are you seeing her? — ¿cuándo la vas a ver or la verás?
2) (in the passive voice) ser* [The passive voice, however, is less common in Spanish than it is in English]it was built in 1903 — fue construido en 1903, se construyó en 1903, lo construyeron en 1903
she was told that... — le dijeron or se le dijo que...
it is known that... — se sabe que...
3) to be to + infa) ( with future reference)if a solution is to be found... — si se quiere encontrar or si se ha de encontrar una solución...
b) ( expressing possibility)what are we to do? — ¿qué podemos hacer?
c) ( expressing obligation) deber* + inf, tener* que + inf, haber* de + inftell her she's to stay here — dile que debe quedarse or tiene que quedarse aquí, dile que se quede aquí
am I to understand that... ? — ¿debo entender que... ?
4) ( in hypotheses)what would happen if she were o was to die? — ¿qué pasaría si ella muriera?
5)she's right, isn't she? — tiene razón, ¿no? or ¿verdad? or ¿no es cierto?
so that's what you think, is it? — de manera que eso es lo que piensas
are you disappointed? - yes, I am/no, I'm not — ¿estás desilusionado? - sí (, lo estoy)/no (, no lo estoy)
she was told the news, and so was he/but I wasn't — a ella le dieron la noticia, y también a él/pero a mí no
I'm surprised, are/aren't you? — estoy sorprendido, ¿y tú?/¿tú no?
-
13 quotation
(quot.; qtn.; qu.)n 1. ком. пропозиція, оферта; 2. бірж. котирування; курс; ціна; розцінка; a котирувальний1. заява, у якій вказуються ціна (price) та умови, за якими можна отримати товар, послугу тощо; ♦ пропозиція містить умови платежу (payment), деталізацію продукту (product) чи технічні норми виконання роботи, строк постачання, строк завершення роботи і т. ін.; 2. заява, у якій визначається курс (price) цінних паперів (securities), валюти (currency¹) або товару (commodity); ♦ при котируванні вказуються два курси — курс продавців (asked price) та курс покупців (bidprice)═════════■═════════alternative quotation альтернативна пропозиція; asked quotation курс продавців; bid quotation курс покупців; binding quotation тверда пропозиція; bond quotation котирування облігації; closing quotation курс під час закриття біржі; competitive quotation конкурентна пропозиція; consecutive quotations послідовне котирування курсів; consultancy-service quotation пропозиція консультаційної послуги; currency quotation котирування валюти; direct quotation пряме котирування; facsimiled quotation пропозиція, зроблена по факсу; faxed quotation пропозиція, зроблена по факсу; final quotation останнє котирування; first quotation початкове котирування; fixed quotation тверда пропозиція; flat quotation котирування без урахування відсотків; foreign exchange quotation котирування валюти; formal quotation офіційне котирування; indirect quotation непряме котирування валюти; itemized quotation позиційне котирування • позиційна пропозиція; last quotation кінцеве котирування; lumpsum quotation пропозиція одноразової виплати; maintenance quotation пропозиція на утримання; market quotation ринкове котирування; material-supply quotation пропозиція матеріального постачання; nominal quotation номінальне котирування • номінальний курс; official quotation офіційний курс; opening quotation курс під час відкриття біржі; over-the-counter quotation котирування на позабіржовому ринку; previous quotation попереднє котирування; proforma quotation орієнтовне котирування; publicly-advertised quotation публічно рекламована пропозиція; qualified quotation обмежена пропозиція; revised quotation переглянута пропозиція; share quotation котирування акцій; specimen quotation зразкова пропозиція; spot quotation курс за угодою з негайним постачанням • котирування товару з негайною відправкою; standard quotation єдиний курс; stock quotation котирування акцій; stock exchange quotation біржовий курс • біржове котирування; tape quotations курси, зазначені на стрічці біржового телеграфного апарату; today's quotation котирування нинішнього дня; verbal quotation усна пропозиція; written quotation письмова пропозиція═════════□═════════application for quotation заява для котирування на біржі; quotation box скринька на пропозиції; quotation list список пропозицій; quotation section відділ пропозицій; to accept a quotation приймати/прийняти пропозицію; to apply for a quotation звертатися/звернутися з проханням встановити курс; to be accepted for quotation бути визнаним для котирування на біржі; to call for quotations звертатися/звернутися за пропозиціями; to examine a quotation розглядати/розглянути пропозицію; to modify a quotation змінювати/змінити пропозицію; to prepare a quotation готувати пропозицію • готувати котирування • готувати/підготовити котирування • готувати/підготовити пропозицію; to qualify for a quotation діставати/дістати кваліфікацію з котирування; to receive a quotation одержувати/одержати пропозицію; to request a quotation запитувати про пропозицію; to revise a quotation переглядати/переглянути пропозицію; to submit a quotation подавати/подати пропозицію • подавати/подати котируванняquotation:: quote* * *котирування; курс; оферта; ціна; запитувана ціна; гадана вартість; кошторисна вартість; довідкова ціна -
14 oral
1. n устный экзамен2. n бот. створка3. n зоол. ротовая пластинка4. a устный; словесныйoral hearing — прения сторон; устное разбирательство
5. a «губной»6. a анат. ротовой; оральный7. a оральный, для внутреннего употребления8. a фон. шумныйСинонимический ряд:spoken (adj.) articulate; lingual; mouthed; phonetic; pronounced; said; sonant; spoken; traditional; unwritten; uttered; verbal; viva voce; vocal; voiced; word-of-mouthАнтонимический ряд: -
15 sale
sale [seɪl]1 noun∎ to make a sale conclure une vente;∎ the sale of alcohol is forbidden la vente d'alcool est interdite;∎ sales of satellite TV dishes are growing les ventes d'antennes paraboliques sont en hausse;∎ the branch with the highest sales la succursale dont le chiffre d'affaires est le plus élevé;∎ I'm afraid that article is not for sale je regrette, cet article n'est pas à vendre;∎ to put sth up for sale mettre qch en vente;∎ our house is up for sale nous avons mis notre maison en vente;∎ on sale en vente;∎ on sale at a supermarket near you en vente dans tous les supermarchés;∎ we bought the goods on a sale or return basis nous avons acheté la marchandise à condition;∎ sale by private agreement vente f à l'amiable;∎ sale by sealed tender vente f par soumission cachetée;∎ sale with option of repurchase vente f avec faculté de rachat;∎ sale by auction vente f aux enchères∎ the January sales attract huge crowds les soldes de janvier attirent les foules;∎ the sales are on in London les soldes ont commencé à Londres;∎ I got it in a sale je l'ai acheté en solde;∎ closing-down sale liquidation f(goods) soldé(campaign, force, team) de vente; (promotion, forecasts) des ventes►► sales account compte m des ventes;sales acumen sens m du commerce;sales agent agent m commercial;sales assistant vendeur(euse) m,f;sales budget budget m commercial, budget m des ventes;American sales clerk vendeur(euse) m,f;sales conference conférence f du personnel des ventes;sales consultant conseiller(ère) m,f commercial(e);sales counter comptoir m de vente;sales department service m commercial, service m des ventes;sales director directeur(trice) m,f des ventes;sales drive campagne f de vente;sales engineer ingénieur m technico-commercial, ingénieur m commercial, ingénieur m des ventes;sales executive cadre m commercial;sales figures chiffre m de vente;sales literature brochures fpl publicitaires;sales manager directeur(trice) m,f commercial(e);sales and marketing vente-marketing f;sales and marketing director directeur(trice) m,f des ventes et du marketing;sales network réseau m de vente;sales objective objectif m de vente;sales outlet point m de vente;sales pitch arguments mpl de vente; (verbal) boniment m, argumentation f;sales policy politique f de vente;sales potential potentiel m de vente;sales projection prévision f des ventes;sales rep, sales representative représentant(e) m,f (de commerce);sales resistance réticence f de la part du consommateur;∎ our product met with some initial sales resistance le public n'a pas accepté notre produit tout de suite;American sales slip ticket m de caisse;sales staff personnel m de vente;sales support soutien m commercial;sales talk boniment m;sales target objectif m de vente;American sales tax TVA f;sales technique technique f de vente;sales tool instrument m de vente;sale of work vente f de charité -
16 presentation
Gen Mgtan event at which preplanned material is shown to an audience for a specific purpose. Although a presentation is a verbal form of communication, it is often supported by other media, such as computer software, slides, printed handouts, and so on and to be successful, appropriate body language and good interpersonal communication skills are required. A presentation is normally intended to either introduce something new to the audience, to persuade them of a viewpoint, or to inform them of something. Sales representatives use presentations when introducing a product to a potential customer. Presentations are also used in team briefing and other business contexts. -
17 Language
Philosophy is written in that great book, the universe, which is always open, right before our eyes. But one cannot understand this book without first learning to understand the language and to know the characters in which it is written. It is written in the language of mathematics, and the characters are triangles, circles, and other figures. Without these, one cannot understand a single word of it, and just wanders in a dark labyrinth. (Galileo, 1990, p. 232)It never happens that it [a nonhuman animal] arranges its speech in various ways in order to reply appropriately to everything that may be said in its presence, as even the lowest type of man can do. (Descartes, 1970a, p. 116)It is a very remarkable fact that there are none so depraved and stupid, without even excepting idiots, that they cannot arrange different words together, forming of them a statement by which they make known their thoughts; while, on the other hand, there is no other animal, however perfect and fortunately circumstanced it may be, which can do the same. (Descartes, 1967, p. 116)Human beings do not live in the object world alone, nor alone in the world of social activity as ordinarily understood, but are very much at the mercy of the particular language which has become the medium of expression for their society. It is quite an illusion to imagine that one adjusts to reality essentially without the use of language and that language is merely an incidental means of solving specific problems of communication or reflection. The fact of the matter is that the "real world" is to a large extent unconsciously built on the language habits of the group.... We see and hear and otherwise experience very largely as we do because the language habits of our community predispose certain choices of interpretation. (Sapir, 1921, p. 75)It powerfully conditions all our thinking about social problems and processes.... No two languages are ever sufficiently similar to be considered as representing the same social reality. The worlds in which different societies live are distinct worlds, not merely the same worlds with different labels attached. (Sapir, 1985, p. 162)[A list of language games, not meant to be exhaustive:]Giving orders, and obeying them- Describing the appearance of an object, or giving its measurements- Constructing an object from a description (a drawing)Reporting an eventSpeculating about an eventForming and testing a hypothesisPresenting the results of an experiment in tables and diagramsMaking up a story; and reading itPlay actingSinging catchesGuessing riddlesMaking a joke; and telling itSolving a problem in practical arithmeticTranslating from one language into anotherLANGUAGE Asking, thanking, cursing, greeting, and praying-. (Wittgenstein, 1953, Pt. I, No. 23, pp. 11 e-12 e)We dissect nature along lines laid down by our native languages.... The world is presented in a kaleidoscopic flux of impressions which has to be organized by our minds-and this means largely by the linguistic systems in our minds.... No individual is free to describe nature with absolute impartiality but is constrained to certain modes of interpretation even while he thinks himself most free. (Whorf, 1956, pp. 153, 213-214)We dissect nature along the lines laid down by our native languages.The categories and types that we isolate from the world of phenomena we do not find there because they stare every observer in the face; on the contrary, the world is presented in a kaleidoscopic flux of impressions which has to be organized by our minds-and this means largely by the linguistic systems in our minds.... We are thus introduced to a new principle of relativity, which holds that all observers are not led by the same physical evidence to the same picture of the universe, unless their linguistic backgrounds are similar or can in some way be calibrated. (Whorf, 1956, pp. 213-214)9) The Forms of a Person's Thoughts Are Controlled by Unperceived Patterns of His Own LanguageThe forms of a person's thoughts are controlled by inexorable laws of pattern of which he is unconscious. These patterns are the unperceived intricate systematizations of his own language-shown readily enough by a candid comparison and contrast with other languages, especially those of a different linguistic family. (Whorf, 1956, p. 252)It has come to be commonly held that many utterances which look like statements are either not intended at all, or only intended in part, to record or impart straightforward information about the facts.... Many traditional philosophical perplexities have arisen through a mistake-the mistake of taking as straightforward statements of fact utterances which are either (in interesting non-grammatical ways) nonsensical or else intended as something quite different. (Austin, 1962, pp. 2-3)In general, one might define a complex of semantic components connected by logical constants as a concept. The dictionary of a language is then a system of concepts in which a phonological form and certain syntactic and morphological characteristics are assigned to each concept. This system of concepts is structured by several types of relations. It is supplemented, furthermore, by redundancy or implicational rules..., representing general properties of the whole system of concepts.... At least a relevant part of these general rules is not bound to particular languages, but represents presumably universal structures of natural languages. They are not learned, but are rather a part of the human ability to acquire an arbitrary natural language. (Bierwisch, 1970, pp. 171-172)In studying the evolution of mind, we cannot guess to what extent there are physically possible alternatives to, say, transformational generative grammar, for an organism meeting certain other physical conditions characteristic of humans. Conceivably, there are none-or very few-in which case talk about evolution of the language capacity is beside the point. (Chomsky, 1972, p. 98)[It is] truth value rather than syntactic well-formedness that chiefly governs explicit verbal reinforcement by parents-which renders mildly paradoxical the fact that the usual product of such a training schedule is an adult whose speech is highly grammatical but not notably truthful. (R. O. Brown, 1973, p. 330)he conceptual base is responsible for formally representing the concepts underlying an utterance.... A given word in a language may or may not have one or more concepts underlying it.... On the sentential level, the utterances of a given language are encoded within a syntactic structure of that language. The basic construction of the sentential level is the sentence.The next highest level... is the conceptual level. We call the basic construction of this level the conceptualization. A conceptualization consists of concepts and certain relations among those concepts. We can consider that both levels exist at the same point in time and that for any unit on one level, some corresponding realizate exists on the other level. This realizate may be null or extremely complex.... Conceptualizations may relate to other conceptualizations by nesting or other specified relationships. (Schank, 1973, pp. 191-192)The mathematics of multi-dimensional interactive spaces and lattices, the projection of "computer behavior" on to possible models of cerebral functions, the theoretical and mechanical investigation of artificial intelligence, are producing a stream of sophisticated, often suggestive ideas.But it is, I believe, fair to say that nothing put forward until now in either theoretic design or mechanical mimicry comes even remotely in reach of the most rudimentary linguistic realities. (Steiner, 1975, p. 284)The step from the simple tool to the master tool, a tool to make tools (what we would now call a machine tool), seems to me indeed to parallel the final step to human language, which I call reconstitution. It expresses in a practical and social context the same understanding of hierarchy, and shows the same analysis by function as a basis for synthesis. (Bronowski, 1977, pp. 127-128)t is the language donn eґ in which we conduct our lives.... We have no other. And the danger is that formal linguistic models, in their loosely argued analogy with the axiomatic structure of the mathematical sciences, may block perception.... It is quite conceivable that, in language, continuous induction from simple, elemental units to more complex, realistic forms is not justified. The extent and formal "undecidability" of context-and every linguistic particle above the level of the phoneme is context-bound-may make it impossible, except in the most abstract, meta-linguistic sense, to pass from "pro-verbs," "kernals," or "deep deep structures" to actual speech. (Steiner, 1975, pp. 111-113)A higher-level formal language is an abstract machine. (Weizenbaum, 1976, p. 113)Jakobson sees metaphor and metonymy as the characteristic modes of binarily opposed polarities which between them underpin the two-fold process of selection and combination by which linguistic signs are formed.... Thus messages are constructed, as Saussure said, by a combination of a "horizontal" movement, which combines words together, and a "vertical" movement, which selects the particular words from the available inventory or "inner storehouse" of the language. The combinative (or syntagmatic) process manifests itself in contiguity (one word being placed next to another) and its mode is metonymic. The selective (or associative) process manifests itself in similarity (one word or concept being "like" another) and its mode is metaphoric. The "opposition" of metaphor and metonymy therefore may be said to represent in effect the essence of the total opposition between the synchronic mode of language (its immediate, coexistent, "vertical" relationships) and its diachronic mode (its sequential, successive, lineal progressive relationships). (Hawkes, 1977, pp. 77-78)It is striking that the layered structure that man has given to language constantly reappears in his analyses of nature. (Bronowski, 1977, p. 121)First, [an ideal intertheoretic reduction] provides us with a set of rules"correspondence rules" or "bridge laws," as the standard vernacular has it-which effect a mapping of the terms of the old theory (T o) onto a subset of the expressions of the new or reducing theory (T n). These rules guide the application of those selected expressions of T n in the following way: we are free to make singular applications of their correspondencerule doppelgangers in T o....Second, and equally important, a successful reduction ideally has the outcome that, under the term mapping effected by the correspondence rules, the central principles of T o (those of semantic and systematic importance) are mapped onto general sentences of T n that are theorems of Tn. (P. Churchland, 1979, p. 81)If non-linguistic factors must be included in grammar: beliefs, attitudes, etc. [this would] amount to a rejection of the initial idealization of language as an object of study. A priori such a move cannot be ruled out, but it must be empirically motivated. If it proves to be correct, I would conclude that language is a chaos that is not worth studying.... Note that the question is not whether beliefs or attitudes, and so on, play a role in linguistic behavior and linguistic judgments... [but rather] whether distinct cognitive structures can be identified, which interact in the real use of language and linguistic judgments, the grammatical system being one of these. (Chomsky, 1979, pp. 140, 152-153)23) Language Is Inevitably Influenced by Specific Contexts of Human InteractionLanguage cannot be studied in isolation from the investigation of "rationality." It cannot afford to neglect our everyday assumptions concerning the total behavior of a reasonable person.... An integrational linguistics must recognize that human beings inhabit a communicational space which is not neatly compartmentalized into language and nonlanguage.... It renounces in advance the possibility of setting up systems of forms and meanings which will "account for" a central core of linguistic behavior irrespective of the situation and communicational purposes involved. (Harris, 1981, p. 165)By innate [linguistic knowledge], Chomsky simply means "genetically programmed." He does not literally think that children are born with language in their heads ready to be spoken. He merely claims that a "blueprint is there, which is brought into use when the child reaches a certain point in her general development. With the help of this blueprint, she analyzes the language she hears around her more readily than she would if she were totally unprepared for the strange gabbling sounds which emerge from human mouths. (Aitchison, 1987, p. 31)Looking at ourselves from the computer viewpoint, we cannot avoid seeing that natural language is our most important "programming language." This means that a vast portion of our knowledge and activity is, for us, best communicated and understood in our natural language.... One could say that natural language was our first great original artifact and, since, as we increasingly realize, languages are machines, so natural language, with our brains to run it, was our primal invention of the universal computer. One could say this except for the sneaking suspicion that language isn't something we invented but something we became, not something we constructed but something in which we created, and recreated, ourselves. (Leiber, 1991, p. 8)Historical dictionary of quotations in cognitive science > Language
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